Results can vary for each person, as they have different interpretations of success. For instance, we had a niche book on marketing for lawyers in 2018. It sold only a few hundred copies during the launch, but the author, who ran a large legal marketing company, attributes over $2mm directly to the Book Writing Space's launch process. On the other hand, some authors prioritize reach and book sales. Typically, working together over time leads to at least 1 media hit per week. Our aim is for authors to sell 1,000 copies in the first year, usually achieving 500+ sales during our collaboration.

No! Many authors obsess over pre-sales, often due to observing others. However, pre-sales make sense only for those aiming for the NYT Bestseller list or seeking to impress their publisher. For long-term book success, it's better to concentrate on post-launch activities. When was the last time you pre-ordered a book? It's unlikely that it happened recently or at all. Instead of making an "ask" before launch and losing potential readers, we prefer generating excitement and saving the "ask" for after launch when readers are more likely to take action.

We don't prioritize major bestseller lists since they have become an overpriced games. Our focus is on marketing strategies that sell books and increase influence, rather than solely chasing the credentials of a bestseller list without substantial impact.

Categories play a crucial role in achieving Amazon's bestseller status. If you outsell everyone in your category over a 1-2 day period, you become the number one book in that category. To ensure success, we thoroughly research relevant categories around your topic during the week before launch. We choose prominent categories where you have a chance of ranking highly without competing against well-established authors like Malcolm Gladwell. By adding you to these categories in advance, we maximize your chances of becoming a bestseller during launch week.

You are not obliged to do anything you don't want to. However, consider this: long-term book success relies on word of mouth. Therefore, our early book marketing goal is to have as many people as possible read your book to generate future discussions. The $0.99 promotion is powerful because it convinces people who may have been on the fence or planning to read later to make an immediate purchase. This strategy ensures more early readers and maximizes your chances of becoming a bestseller. We recommend this approach for most authors unless they prioritize book sale revenue and already have a large audience to earn from. Otherwise, the $0.99 discount is a no-brainer for supporting the book's long-term success.

The time required varies for each author, as our advice is flexible and adaptable. We mainly focus on leveraging your relationships and motivating them to take action in promoting your book. Some authors dedicate all their time to this leading up to the launch, while others do not engage in this aspect at all. As a general estimate, for a typical author, you can expect to spend approximately:

• 60-90 minutes per week leading up to the launch
• 60-90 minutes per day during the launch week
• 30-60 minutes per week after the launch

We cannot guarantee a specific amount of media coverage since it is beyond our control. However, based on our extensive work with numerous authors, we are confident in securing a minimum of twelve media placements throughout the book launch, often surpassing this number.

These media hits typically include prominent Tier 1 outlets such as Inc, Entrepreneur, and Forbes, respected book reviewers like Kirkus or Publishers' Weekly, book summary sites such as Blinkist and Summary.com, industry publications like HR.com, as well as relevant podcasts that cater directly to your target audience.

We do not engage in campaigns to push books onto major bestseller lists. Securing a spot on media bestseller lists like the Wall Street Journal or New York Times requires significant effort and often does not align with the actual success of your book. Each list has its own set of rules, which we have detailed here. In essence, these lists measure total sales over a one-week period and have specific regulations that people attempt to manipulate.

Authors often focus on meeting the criteria of these lists by accumulating presales through independent bookstores or incentivizing their audience with bonuses to purchase the book.

In our experience, instead of investing energy in gaming the system to meet bestseller list requirements, authors are better off concentrating on connecting with genuine readers who have a sincere interest in their book. This approach requires long-term dedication and should not be confined to a single week.

For more comprehensive insights into how bestseller lists operate and why it is advisable to avoid them, we recommend reading our detailed article on the topic.